Social Media Branding Summit

Venue: Metropolitan Hotel Toronto

Location: Toronto, Ontario, Canada

Event Date/Time: Sep 12, 2011 End Date/Time: Sep 14, 2011
Registration Date: Sep 12, 2011
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Discover how Sun Life determined which social media platforms were important to its business then created an engaging presence there

Learn how The Globe and Mail has cut through the social media hype and clutter to develop its social media marketing strategy

Getting away from interruptive marketing—tweeting, blogging, Facebook—how Transcontinental is using content marketing and social media as a branding strategy

Hear how Aviva Canada integrates social media with traditional marketing channels to brand the organization

Learn how Worldhotels monitors, moderates and manages response to social media accounts

Hear how 20th Century Fox Home Entertainment Canada executed its social media initiatives with limited resources

Discover how GE Appliances Canada uses social media to affect consumer purchasing decisions

Hear how Canadian Tire is engaging the retail shopper through its new foray into social media

Participating Organizations:

20th Century Fox Home Entertainment Canada
Aviva Canada Inc.
Cadillac Fairview Corporation Ltd.
Canadian Tire Corporation Ltd.
Cisco Systems Inc.
Hallmark Canada
henderson bas
Hill & Knowlton Canada
Koodo Mobile
MABE / GE Appliances Canada
Maple Leafs Sports & Entertainment
OgilvyOne Worldwide, Toronto
Porter Airlines Inc.
Prescient Digital Media
Psion Teklogix Inc.
Rogers Digital Media
Sun Life Financial
The Globe & Mail Newspaper
Transcontinental Inc.
Universal Music Canada


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Additional Information

Who Should Attend: Vice-Presidents, Directors & Managers of Marketing, Branding, Advertising & Brand Management, Communications, Research & Corporate Development, and professionals involved in developing winning brands Pricing: Conference only: $1975 Conference + CD-ROM: $1975 + $150 = $2125 Conference + 1 Workshop: $2520 Conference + all workshops: $2995 CD-ROM only: $499