Social Media within the Military and Defence Sector

Venue: Copthorne Tara Hotel

Location: London, United Kingdom

Event Date/Time: Oct 17, 2011 End Date/Time: Oct 18, 2011
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SMi's 2011 conference in Social Media within the Military and Defence Sector aims to provide an in-depth knowledge of how the military from the US and Europe use social media tools.

Social Media has been used in numerous ways by the military globally, and this conference will address the key security issues the military have to face when dealing with social media platforms.

With huge military budget cuts, social media has been welcomed as a great cost saving tool. Many armed forces use social media as a tool to drive recruitment, especially in the UK marketplace. This conference will address how the different forces use social media to benefit their recruitment push and provide results and case studies to show and analyse their results.

The defence industry has also embraced social media platforms, which are used for Corporate Communications, Branding, PR, Marketing and Product Launches. Through detailed and knowledgeable presentations from the senior communications personnel, delegates will be able to leave the conference with a greater understanding of how best to use social media and implement these ideas into their own communication strategies.

Don’t miss this opportunity to attend the first military social media event to hit the UK, as well as important networking opportunities with key decision makers within the military and defence industry who implemented their social media strategies.

Why you should attend this event:
• Meet senior military representatives who implement the social media strategies
• Discuss the key security issues linked with social media in the defence industry
• Analyse the impact social media platforms have had
• Assess the benefits of each media platform
• Learn from case study example of the best way to fit social media in your organisation
• Network with senior policy makers

Our expert speaker line-up includes:
• Connie Braesch, Social Meda Tactical Action Officer, US Coast Guard
• Senior Representative, Department of Emerging Media Integration, US Navy
• AJM Veelenturf, Head of Communication Policy and Management Operations, Ministry of Defence, The Netherlands
• Johannes Hellqvist, Media Communications Officer, Swedish Armed Forces
• Barney O'Kelly, Head of Communications, Strategic and Digital, BAE Systems, UK
• Price Floyd, Head of Digital, BAE Systems, US

>> To view the programme and full speaker line-up, please visit

Visit to secure your place now.
Alternatively, contact Teri Arri at +44 (0) 207 827 6162 or