The Canadian Institutes Advanced Media and Public Relations Summit

Venue: Marriott Bloor Yorkville

Location: Toronto, Ontario, Canada

Event Date/Time: Jun 28, 2011 End Date/Time: Jun 29, 2011
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People can now communicate through countless means and the consequences for media relations, communications and public relations professionals are vast. Though the fundamentals have not changed, it is a new playing field.

In response, The Canadian Institute has developed this timely forum to teach you how to effectively join the movement and gain the tools necessary to integrate these new forms of communication into your overall strategy.

If you are a media relations, communications, public relations or investor relations professional, join us and acquire:

-- First hand lessons learned about how to effectively integrate social media into your organization’s communications campaign through comprehensive real world case studies
-- Tips to cost efficiently monitor all forms of media
-- Colleague inspired strategies for the use of social media for crisis communications
-- Practical advice for correctly measuring the effectiveness of your social media campaign
-- A thorough analysis of the trust placed by the public in all forms of media that will help you choose the right avenue for your message
-- Crucial insight on how to position your organization as a resource to all forms of press

In addition, after gaining one of a kind insight through case studies at the conference, join us at our Post-Summit Master Class: A Step by Step Guide for Integrating Social Media into Your Organization’s Communications Strategies and Effectively Using it to Engage Your Intended Audience and acquire a toolkit that will allow you to go right back to your organization and start successfully implementing social media into your communication campaigns. The class leader will run an interactive session that will provide you with the take home knowledge you need.