Event Date/Time: Oct 04, 2011 End Date/Time: Oct 07, 2011
Registration Date: Oct 04, 2011
Early Registration Date: Jul 20, 2011
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Planet of the Apps Europe is the premier conference where Developers, Telcos and Multinational Brands meet to discuss the future of Mobile Apps

The 2nd annual Planet of the Apps 2011 dedicated to the hottest topic in mobile and offers an unrivalled speaker line up including the CEOs of Rovio, Shazam, Flirtomatic and the Global Digital Directors of Universal Music, London 2012 and Kraft

Developers come to Planet of the Apps and learn:
•How to overcome the problems of fragmentation without huge budgets
•How to build strong partnerships and operators in the app space
•How to work with the app stores and operators to increase discoverability
•How to design the user experience for maximum effectiveness
•How to identify features that are essential in application architecture

Telcos will come to Planet of the Apps and learn:
•How to take advantage of in app payments
•How to develop a long term app strategy
•How to recruit developers
•How to establish operator reign over app access
This is the single most important marketing and business development event you can attend this year.

Multinational Brands will come to Planet of the Apps and learn:
•How to build a brands reputation and increase customer loyalty and engagement with your app
•How to build an app which engages the consumer
•How to convert mobile contact into commerce
•How to promote a luxury product through an app
•How to integrate your app as part of an overall marketing strategy
If you need to know the latest innovations in these areas you must attend.

Who should attend:
•Independent app developers
•Network Operators
•Brand Marketers
•Content Owners
•App Store owners
•Handset Makers
•Chip Makers
•Payment Platforms
•Software Providers
•Advertising Agencies
•Head of Developer Relations