Event Date/Time: Dec 06, 2011 End Date/Time: Dec 08, 2011
Early Registration Date: Jul 29, 2011
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Mobile Advertising World will unite the CMOs, and Heads of Digital from leading global brands and agencies with mobile operators, mobile advertising platforms and enablers to examine and understand how to exploit the opportunity mobile brings to their business. Mobile Advertising World will outline how consumer brands can seize the mobile opportunity through an outstanding speaker faculty of leading global agencies and brands and an agenda built by an advisory board of the industry’s key players

Brands and agencies will come to Mobile Advertising World and learn:
•How to incorporate mobile into your existing advertising strategy
•How to target with respect – from interruption to engagement
•The role of the Mobile Network Operator – working with new partners
•How to craft an engaging mobile advertising campaign
•How to exploit location based advertising and social networks
•How to connect advertising and commerce
•How to tap into In-App advertising
•How to converge offline and mobile
•How to measure success
•How to advertise through mobile gaming and virtual goods

World class Mobile Advertising solution vendors attend:
•To showcase and educate brands and agencies on the latest technologies and trends
•To demonstrate the benefits of their technology
•To position their brand as a leader within the mobile advertising industry
•To meet brands, agencies and operators looking for the best way to build partnerships
•To generate leads and new business with the world’s biggest brands, agencies and operators
This is the single most important marketing and business development event you can attend this year.

MAD World focus:
•The role of mobile in creating truly integrated communications campaigns
•Mapping the mobile advertising ecosystem. Who owns this space?
•Working with operators to understand your mobile audience
•Network vs. device vs. application-based ad targeting
•Overcoming fragmentation - which devices and operating systems are used by your target customer base?
•Making in app advertising work
If you need to know the latest innovations in these areas you must attend.

Who should attend:
•Mobile & digital marketers from consumer brands
•Advertising agencies
•Mobile Operators
•Mobile game developers
•Mobile Ad Platform
•Web / App Developers
•Ad enabler
•Mobile CRM / analytics
•Mobile Marketing Consultant
•Payment / Security providers
•NFC technology providers
•Law firmsHead of Marketing

Who should sponsor:
•Mobile Ad Platform
•Web / App Developers
•Ad enabler
•Mobile CRM / analytics
•Mobile Marketing Consultant
•Payment / Security providers
•NFC technology providers
•Law firmsCRM solutions