Highlights:

Unearth concrete strategies for protecting your company’s reputation during a crisis

Gain insight into how to move on following a crisis and regain the public’s trust

Learn how to develop and implement an effective corporate branding strategy

Find out how to communicate effectively with your employees and translate this into a stronger corporate reputation

Discover strategies for developing a strong reputation online and also for protecting your reputation from negative online attacks

Hear about ways to create and sustain a strong corporate reputation

Participating Organizations:

Brand 360 Strategies Inc.
Casselman & Co.
CIFAR - Canadian Institute for Advanced Research
Edelman
Hill & Knowlton Canada
Ipsos Public Affairs
Jaguar Land Rover Canada ULC
The MasterCard Foundation
Metrolinx
Mobilicity
Quinn Mullins & Associates
University of Toronto
Weber Shandwick

Who Should Attend: Vice President, Directors & Managers in: public/media relations, public affairs/relations, corporate communications, corporate affairs, investor/stakeholder relations, marketing, HR; Consultants Pricing: Course: $1975 Course + Proceedings CD-ROM: $1975 + $175 = $2150 Proceedings CD-ROM: $599