Key issues to be address include:

- Needs of the patient versus needs of the industry
- The informed patient – the role of media coverage and PR
- Preserving industry reputation in a world of transparency and blame
- Directing communication programmes to local decision-makers
- Value-based purchasing
- Providing the right medical information to patients
- Disease and treatment awareness campaigns
- How CME can change professional behaviour & improve patient care
- Best practice in medical publications
- Ethics and transparency in publishing industry
- Strategic partnerships with KOLs
- The evolution of open access in publications
- Effective medical writing in journal publishing, regulatory submissions

Don’t miss out. Learn the best way to conduct your medical communication strategy at Pharma MedComms World Europe 2011!