Event Date/Time: Aug 15, 2011 End Date/Time: Aug 16, 2011
Registration Date: Aug 15, 2012
Early Registration Date: Jul 13, 2011
Abstract Submission Date: Aug 15, 2011
Paper Submission Date: Aug 16, 2011
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Can You Reach & Engage Your Target Audience Constantly on the Move?

Mobile holds great potential for marketers to deepen the level of brand engagement with consumers, provide more immediate and personal experiences, and connect with consumers in real-time. However, mobile marketing is a double-edged sword - while it enhances marketing efforts, it can also turn ugly should it be done wrong. The phone and the tablet are highly personal accessories and there is a very real danger that consumers can take offence at poor mobile marketing – think intrusive SMSes and annoying banner ads that take up precious screen real estate. Marketing practitioners need to equip themselves with the know-how to develop and execute a well-conceived mobile strategy that integrates mobile with their online and offline channels to maximise this potential and engage consumers on all touch points.

Do you know how to deliver an exciting mobile experience to your consumers?
Can you seamlessly integrate mobile and social media in your marketing strategies?
How do you measure the Return on Investment (ROI) of mobile campaigns?

Join us at this interactive two-day conference on “Mobile Marketing with Social Media” to acquire effective strategies for your
mobile campaigns. Find out how companies like Converse, Goodyear, HP, Microsoft, Nike Plus, Nokia, SKII, Tiffany’s, Verizon, Walmart, Zoo and more have successfully grasped the intricacies of reaching out to their consumers via mobile and social media. Through in-depth case studies and real-world solutions, learn how to incorporate mobile into your overall marketing strategy today and engage your customers in a highly personalised manner. Be equipped with the skills to create an exhilarating mobile experience for your customers, reinforce your branding and tap into the potential of mobile commerce and location based engagement. By the end of the conference, you will be able to successfully integrate mobile with both new and traditional media and translate this into measurable results!

For more details, please visit http://www.conferences.com.sg/conf-mma2.htm

For more information, please email Ms Elaine Dang at elaine@conferences.com.sg or call us at +65 6372 2201.


392 Havelock Road, Singapore