European Pharmaceutical Pricing & Reimbursement

Venue: Basel

Location: Basel, Switzerland

Event Date/Time: Oct 31, 2011 End Date/Time: Nov 01, 2011
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SMi is proud to present their 17th annual conference…
European Pharmaceutical Pricing & Reimbursement
31st October & 1st November 2011, Radisson Blu Hotel Basel, Basel, Switzerland

Sponsored by:
PDCI Market Access Inc. Formerly RTI Health Solutions

SMi are delighted to invite you to attend the 17th annual European Pharmaceutical Pricing & Reimbursement conference taking place on the 31st October & 1st November 2011 in Basel, Switzerland.

Providing a vital review of the key developments in VBP, AMNOG and other EU policy changes, this timely forum will explore the market access challenges and health technology assessment mechanisms in both the established and emerging markets.

Join the industry’s leading figures as they analyse the very latest in commercial P&R Strategies, focusing on efficiency, value and transparency.

• Hear from Andrea Rappagliosi, Vice President European Government Affairs &Head of Brussels Office, GlaxoSmithKline as he delivers a keynote address EU Policy challenges in access to medicines in Europe

• Discuss the role of HTA agencies and the opportunities for early engagement with Peter Kolominsky-Rabas, Director of the Interdisciplinary Centre at the Health Technology Assessment and Public Health

• Join Markus Jahn, Manager of Pricing at Novartis and Frank Thoss, lawyer of Strategic Policy Affairs at the VFA as they tackle the facts and consequences of Germany’s AMNOG

• Gain a crucial understanding of the current market access in European markets from Isabel Henkel, Director of Access & Reimbursement at Johnson & Johnson

Visit for our full agenda, speakers and for details on how to book to take advantage of our early bird discount!

Plus, don’t miss our two workshops:
‘Market Access in Emerging Markets: Overview of growth opportunities and key market access challenges in emerging markets’
8.30am – 12.30pm, 2nd November 2011, Radisson Blu Hotel Basel, Basel, Switzerland
In association with IHS Global Insight.
Find out about the growth opportunities in emerging markets including BRIC-MT countries, Philippines, Indonesia, Kenya and South Africa. Identify the unique challenges to market access in these countries in the context of global pricing and reimbursement trends.

Cooperation with Payors as a Means for Attaining Reimbursement
1pm – 5pm, 2nd November 2011, Radisson Blu Hotel Basel, Basel
In association with Roman Rittweger Advisors in Healthcare
Create strategies for approaching the relevant players of public health systems in order to provide them with arguments for supporting a product's reimbursement. Discover new opportunities from linking smartphone apps to patient management platforms.

Contact Zain Philbey - Delegate Co-ordinator on Tel: +44 (0) 20 7827 6722 or Email: