Event Date/Time: Aug 11, 2011
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Apps. Text messaging. Smartphones. Tablets. Just when you thought you had your hands wrapped around managing an online community, online interaction went to the small screen. You are not alone! Many institutions struggle to offer simple ways to stay connected, let alone methods that include emerging technology such as smartphones. With email response rates declining across all alumni segments and mobile technologies very much on the rise, now is the time for your institution to consider the use of mobile apps and techniques to meet your alumni where they are. Join us for a session on navigating the integration of mobile applications and technologies into your alumni engagement efforts. You will learn:

Current and emerging trends
Aligning and acquiring appropriate resources
Case studies of successful efforts and applications
Suggestions on getting started, including "quick start" opportunities


Advancement professionals (especially those in alumni relations and marketing) will explore the essentials of app creation and deployment to better target - then engage - their alumni.


Most Academic Impressions fundraising-related events are applicable for continuing education credits toward the CFRE International application for initial certification and/or recertification. This program is currently being considered for approval.