Competitive Intelligence Masterclass

Venue: JW Marriot Hotel

Location: Kuala Lumpur, Malaysia

Event Date/Time: Sep 19, 2011 End Date/Time: Sep 20, 2011
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Why this event?
For Competitive Intelligence activities to be truly effective they must be ongoing – an important point to remember in today’s rapidly changing business environment. Even the most stable industries are undergoing constant change, making organised CI input more critical than ever.
However, gathering, analyzing and interpreting of data is not effective on its own. For effective decision-making, analysis of CI needs to incorporate forecasting the future and important trends of competition and competitor action as well as the market itself. Companies need to continuously screen their market and competitors (even potential ones) efficiently.
This 2-day workshop will assist companies to continuously improve and monitor their CI activities or function and the business environment and bring the right information to the right people at the right time for enhanced strategic decision making.
The workshop will cover the latest techniques to enhance the skills and knowledge for those involved in, or with an active interest in, competitive intelligence, so that they are able to distinguish between valuable competitive data and general market noise; analyse that data and act on it to gain competitive advantage for their organisation.
The workshop will focus on the key issues involved in the competitive intelligence process, including establishing a CI programme, gathering, analysing and reporting intelligence. As well as outlining and providing the theoretical basis for competitive intelligence, it will include simple but powerful methods and techniques that participants can apply immediately for themselves and their organisations so as to prepare their organisations for the future, with winning strategies.

The UNIQUE of this event?
• Trainer is the Managing Director & Founder of AWARE Competitive & Marketing Intelligence – which provides services on competitive intelligence research; competitor analysis advice and training which helps their clients achieve growth objectives.
• Trainer has consulted; conducted research and training Forture 500 companies.
• Regularly leads courses, workshops and seminar on CI globally – China, India and Indonesia as well as Europe, the Middle East and Africa.
• Quoted and recognized in the Financial Times, the Guardian, Inc., Management Today, Marketing, Information Today and other similar publications.
• Member of the Association of MBAs, the Chartered Institute of Marketing, the Association of Independent Information Professionals, the Special Libraries Association and Strategic & Competitive Intelligence Professionals.
• Practical exercises and mini cases studies will be presented and reviewed to reinforce key observations and learning from the workshop.
• Free takeway – Research planning template, template for gathering CI at tradeshows, templates that can be adapted and used for reporting CI to key management.