Stakeholder relations: leading patient advocates and key provincial payers talk about their challenges and their plans for better patient access to innovative drugs

Key learnings from the sharpest minds in pharma: senior executives discuss how they tackle reimbursement issues in our panel discussion

Stay in the loop: crucial updates from INESSS, CDR, Health Canada and the provinces ensure your drug submissions stay relevant to the HTA and don't fall behind competition

Join provincial payers, regulators, patient groups and pharma CEO/VPs in the highest-profile market access summit of the year

With hot panel debates, in-depth workshops and rivetting keynotes on key market access issues, this is the event for the pharma executive and government stakeholder alike.

Solidify your reimbursement strategy with these brand new eyeforpharma exclusives for 2011

Become a PLA pro with the Definitive Guide to PLAs Workshop

CEO keynote from Ronnie Miller (Roche)

Look into the future of private payers with Helen Stevenson

Official INESSS and pCODR updates

An exclusive insight into Patient advocacy groups and their goals

Find out the latest on the Comprehensive Economic and Trade Agreement

Health Canada's modernisation of food and drug act and how that affects your reimbursement strategy