Sales and Marketing Excellence Australia 2011

Venue: SMC Conference & Function Centre

Location: Sydney, Australia

Event Date/Time: Sep 14, 2011 End Date/Time: Sep 15, 2011
Early Registration Date: Jul 08, 2011
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For the first ever time we are combining the flagship “Marketing Excellence and Analytics conference” with the “Sales Excellence and Business intelligence conference” to produce one must-attend event for all those working within sales, marketing & commercial excellence.

The event will consist of keynote morning sessions where you will hear from the most senior and experienced industry leaders including Dr Brendan Shaw (Chief Executive, Medicines Australia), Andrew Howden (CEO, Inova Pharmaceuticals), Dieter Torheiden (General Manger Established Products, Abbott) and Donna Collett (Head of Marketing Haematology, Novartis) on key issues facing us all at the moment, including a great panel discussion on the current PBS pricing reforms and how they will affect you.

The conference will then split into focused sales and marketing tracks, enabling the key issues to be covered in detail.

In this difficult environment it has never been more crucial maximise your sales force efforts . The sales excellence track will cover core issues affecting you today, such as:
e-detailing and how it can help you to mitigate the risks of decreased GP access
what commercial model will still work for you? How can you effectively achieve more with less?
How coaching could be the holy grail- discover how to align employee motivation with the company’s business goals

During the marketing track you’ll hear from key speakers such as Donna Collett, Head of Marketing Australia and New Zealand, Novartis and Anthony Acenevole, Sales & Marketing Director, Allergan Australia on key issues including:
Understanding & implementing digital marketing strategies- case study on this can work for you
Examples of how to successfully market a specialist products
Case studies on how to develop a marketing strategy for OTC and off patent products

With the co-location of the two biggest pharmaceutical events in Australia, it now means there is just ONE event that needs to be in your diary.

Last years Sales Excellence & Business Intelligence Summit and Marketing Excellence and Business Analytics summit were attended by over 300 of pharma’s brightest innovators. This year we are combining both events to have these decision makers all in one room- you don’t want to miss this!

New for 2011:

High-level keynote sessions, led by the most senior leaders in the pharma space debating the issues facing us all within this increasingly restricted commercial environment
Dedicated sales and marketing tracks- enabling us to cover the breadth of sales and marketing issues in depth
27+ senior pharma industry speakers
300+ Attendees from both big & small pharma companies
New Interactive panel discussions providing the ideal platform to learn, share and develop.


66 Goulburn Street, NSW 2000