WORKSHOP: Global Truths and Regional Relevance of Mobile Marketing: Essentials for Successful Consum (Mobile Marketing Ass)

Venue: Moscone West

Location: San Francisco, California, United States

Event Date/Time: Aug 16, 2011
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By taking this program you'll learn the global truths of mobile marketing strategy and tactics and how to apply them within your market.

You'll develop:

An understanding of the mobile consumer and their universal behaviors and attitudes
A familiarity of the latest mobile capabilities, technologies, standards and guidelines and their potential
Actionable steps on how to develop and execute a successful, industry compliant, mobile marketing strategy and programs
A roadmap to navigating the mobile marketing ecosystem and a clear understanding of how to engage the players in the industry
In addition, you'll receive a detailed review of the North American mobile marketing marketplace and opportunities for employing mobile marketing to engage your customers through and with the mobile channel.

The workshop incorporates hands-on exercises and real-world case studies to help you apply the acquired knowledge immediately. Moreover, it will prepare you for the Mobile Marketing Association Certified Mobile Marketer Course.


Moscone West
4th St & Howard St
United States

Additional Information

The MMA Workshop is part of the Connected Marketing Week, August 15-19 at the Moscone Center in San Francisco