Preparing and Mining Data to Inform Annual Giving Strategy
Venue: Online Webcast
|Event Date/Time: Sep 22, 2011|
Even though many institutions are seeing growth in their annual giving levels this fiscal year, it's not enough to simply rise with the tide. Now is the time to magnify your annual giving results by rethinking the way you organize and utilize your annual gift data.
Join us online to regain your shop's competitive advantage by considering a fresh perspective in preparing and mining donor data.
WHO SHOULD ATTEND AND WHAT YOU WILL LEARN
Examining the key data points to isolate, and how best to begin using those points, advancement managers (especially those in annual giving and advancement services) will learn:
Key segmentation strategies to maximize return on investment
Data analysis methods to assist in driving solicitation strategies
Essential elements needed to assess solicitation tool effectiveness
How to gather information beyond your database through efficient and effective survey techniques
Basic and advanced ways to utilize your information gained