Parent Giving: Building Your Program and Taking It to the Next Level

Venue: Online Webcast

Location: Online Webcast, United States

Event Date/Time: Sep 26, 2011
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Given the ongoing difficult fundraising environment, your institution needs to broaden its donor base at both the annual and major gift levels. Parents, with their vested interest in the educational experience of their children, present both a unique opportunity and a unique set of challenges to win ongoing support that extends even beyond graduation.

Join us online to learn how to engage parents, grow their loyalty, and solicit their support. Included with your registration is a resource packet that contains 20 examples of solicitation letters, training agendas, and other documents essential to establishing a thriving parent giving program.


This event is designed to help advancement professionals (especially annual giving managers and advancement services support staff) who are at distinct experience levels improve their parent giving efforts. This webcast is designed as two separate sessions with different learning outcomes, depending on where you are with the planning and growth of your parent program. You may register for one or both sessions.

Session 1

Laying the groundwork for a program
Identifying parent prospects
Recruiting and retaining parent volunteers
Launching and managing a new program

Session 2

Incorporating major giving and development officers into your program
Identifying high-capacity parent prospects
Managing specific, complex parent nuances
Retaining parent gifts post-graduation


Most Academic Impressions fundraising-related events are applicable for continuing education credits toward the CFRE International application for initial certification and/or recertification. This program is currently being considered for approval.