Using Senior Class and Reunion Giving to Boost Library Fundraising
Venue: Online Webcast
|Event Date/Time: Oct 11, 2011|
The library is the heart of any academic institution. From the stacks to digital collections to study rooms, each library provides the raw materials that power the daily work of higher education. Unfortunately, its existence as a central resource and the lack of a direct alumni constituency make fundraising for the library perennially difficult.
Join us online to consider a fresh approach to fundraising for your library. You will be introduced to McMaster University's unique model that raised more than a quarter-million dollars by involving senior and reunion classes and learn how you can apply this strategy to your institution.
WHO SHOULD ATTEND
Advancement managers and library leaders will be better able to increase their library fundraising dollars by more effectively approaching senior and reunion classes with well-defined projects. Please note that this event will not cover fundraising for comprehensive or whole-library capital renovation efforts.