2nd Annual International Conference on Enterprise Marketing and Globalization (EMG 2012) (EMG 2012)

Venue: Hotel Fort Canning

Location: Singapore, Singapore

Event Date/Time: Apr 16, 2012 End Date/Time: Apr 17, 2012
Registration Date: Mar 30, 2012
Early Registration Date: Feb 20, 2012
Abstract Submission Date: Dec 09, 2011
Paper Submission Date: Dec 09, 2011
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As we move forward into the next millennium, the real challenge for many enterprises will be navigating the complexities of an increasingly globalized marketplace. Furthermore, with the declining effectiveness of traditional advertising channels, companies will now have to globalize the operations in one way or another. The industry has seen an increasing trend of companies partnering with technology providers to create an integrated application to manage marketing metadata and leverage standards-based architecture to deliver business functionality quickly. Hence, in the very near future, global strategic planning will become an essential factor for the success of the enterprise.

The EMG conference seeks to explore how the disciplines of Enterprise Systems, Accounting, Finance Management and Global Business Strategies interaction can enhance business performance in the contemporary complex and competitive environment. The conference offers an excellent opportunity for academicians, researchers, corporate leaders and executives to have a meaningful avenue for learning and sharing among individuals and groups.