International Conference FOBE 2011 India at IMT Ghaziabad (FOBE2011)

Venue: Institute of Management Technology

Location: Ghaziabad, UP, India

Event Date/Time: Nov 04, 2011 End Date/Time: Nov 07, 2011
Registration Date: Oct 31, 2011
Early Registration Date: Oct 25, 2011
Abstract Submission Date: Sep 25, 2011
Paper Submission Date: Oct 25, 2011
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IMT Ghaziabad takes pleasure in inviting you to register, contribute papers and participate at International Conference Facets of Business Excellence – Leveraging Information Technology for Strategic Advantage (FOBE- 2011). FOBE 2011 is organized to bring together creative academic and industrial experts in the field of Business Administration deploying IT as a template for Strategy and Marketing and to discuss, exchange views and experiences on various issues related to use of information technology for competitive advantage.
The primary goal of the FOBE-2011 is to promote research and developmental activities in IT for Strategy, Marketing, Computational Management and the related areas. Another goal of is to promote scientific information exchange between researchers, developers, consultants, academics, students, and practitioners working in India and abroad.
The conference will be a regular event to make it an ideal platform for people to share views and experiences in the formulation and implementation of Strategy, Information Technology, Marketing and other facets of Business Administration.


Original papers for the below-mentioned areas of interest are invited. The areas mentioned below are only indicative and not exhaustive in coverage. The contributor can include any other topic falling under the broad gamut of the main theme of Business Excellence.

Strategy Formulation and Implementation with IT
Formulating Strategies
Business Intelligence
Assessing the international and national security environment
Optimizing the Value Chain
Strategic Entrepreneurship
Benchmarking for Excellence
Going beyond the Balanced Score Card
Protecting Knowledge-Cyber Security
Other Allied areas in Strategy leveraging IT


Marketing Analytics
Internet Marketing
Market Research Models with IT
CRM, aCRM, and eCRM
Sales Force Automation
Consumer Behavior using IT models
Other Allied areas in Marketing leveraging IT

Information Technology Management

Data bases, types of data bases
Information Technology issues
Information and Data Management
Data Modeling
IT applications in Market Varticals
Business Intelligence
Converging Technology Networks
Data Mining and Data warehousing
Data security and Computer Networks
Data quality and Data Standards
ERP and enterprise wide solutions
Enterprise Cloud Computing
Business Analytics
Service Oriented Architecture
Software as a Service
ICT enabled Technologies


 Faculty Members/Academicians
 Research Scholars
 Executives and Consultants
 P.G. Students(one of the authors is a faculty member)


All papers will be evaluated through a double blind review process constituted by drawing experts from Institutions/ Universities/ Organizations of repute in and outside India.

 Only original, unpublished work is sought. Any proposal submitted to present identical or substantially similar work already published, under review for another conference or publication will not be considered.
 In the covering letter accompanying the manuscript, the contributors should certify that the manuscript has neither been published anywhere nor is it at present being considered anywhere for publication.
 The delegates are requested to send the extended abstracts of their papers not exceeding 300 words, 12 point font size, Times New Roman font on MS Word/PDF with single line spacing to the Conference Chairs along with the name and address of the author(s), Contact No. & active E-mail IDs latest by September 15th, 2011. The blind review expert committee will screen the papers.
 Full length paper should not be more than 3000 words (Maximum 10 pages).
 Tables, illustrations, charts, figures etc. should be serially numbered and duly acknowledged. Sources of the data need to be given below each table.
 Only those references that are actually utilized should be included in the reference list and should be alphabetically arranged. For complete paper guidelines visit
 The first page of the manuscript should have the title of the paper, name of the author(s), organization affiliation, complete mailing address, phone number, fax number (if any) and e-mail address. Please do not indicate author(s) name, affiliation or any other such information in the manuscript elsewhere.
 One soft copy of the paper in the above mentioned format should be submitted online at www.imt/edu/fobe2011.


• The conference shall be organized in sessions.
• Each session shall be chaired by an expert from an educational institute/industry.
• Presentation by authors: 15 minutes.
• Discussion replies to questions by authors: 15 minutes.
• LCD Projector/OHP/LAPTOPS will be provided for presentation.


All the participants are requested to register by filling the online registration form. One author must get registered for inclusion of the paper in proceedings book publication. A single author presenting multiple entries should register for each paper. No TA/DA will be paid to any delegate who presents the paper in the conference.

Registration (from SAARC countries)

PG Students : 2,000
Ph. D Scholars : 2,500
Academia : 4,500
Industry : 5,000

Registration (from Non-SAARC Countries)
Student 5000
Academia 8000
Industry 8000


1. Remittance in Foreign Currency Wire Transfer

Bankers: Oriental Bank of Commerce
Account No. 09202010010580

Oriental Bank of Commerce
Rajapur , Shastri Nagar, Ghaziabad
Account: 574-0-734179-41

Through ABN Amro Bank, New York
ABA No.958
Swift Code No. ABNAUS33

All Wire transfers shall be made in favor of Institute of Management Technology, Ghaziabad, India.

The registration as noted above is net of all bank charges. The name of both the “Remitter” and the person on whose behalf the remittance has been made must be furnished to the bank from where remittance is being made.

2. Remittance in Foreign Currency via VISA card
Forms for online payment are available at

3. Other modes of payments

Registration fees should be sent by Demand Draft in favor of “Institute of Management Technology, Ghaziabad”.


All accepted papers shall be published in the proceedings of the conference and the book will be released at the time of inauguration of the conference. A copy of the book will be provided free to all the registered participants.

Journal Publication

Working with few journals, details will be given in due course of time;


Institute of Management Technology, Ghaziabad, one of the top ten business schools in India, is known for academic excellence, research contributions, executive development and industry interface worldwide. Its major strength lies in a strong team of highly qualified faculty, quality students and dedicated staff.

In the fast changing economic environment, IMT Ghaziabad has striven to bring global perspective to all its programmes and activities. Latest methodologies are employed for effective delivery and the curriculum emphasizes practical orientation. The institute has encouraged an increasing overseas exposure for its students. Exchange programs with leading business schools around the world help the students to assimilate management practices and understand the importance of cross-cultural issues in managing the business, trade and industry. The institute believes in preparing global leaders who can contribute to the national and global economy and the society. Being a premier management institute, research is at the heart of intellectual activities.


Professor Jay Mitra- University of Essex, UK
Professor Kongiti Phusawat, Kasetsart University, Thailand


Prof Jayanthi Ranjan- IMT Ghaziabad
Prof Rakesh Chopra- IMT Ghaziabad
Prof Sandeep Puri-IMT Ghaziabad


Extended Abstracts: September 15th
Notification: October 5th
Camera Ready Copy: October 30th
Registration: October 30th


How to get to Ghaziabad

Ghaziabad is a part of India’s national capital region. The best way to reach Ghaziabad is via Delhi. The town is located at a distance of 45 KMs from Indira Gandhi International Airport and 30 KMs from New Delhi railway station. It is well served via road and rail links. Delhi is well connected through rail and air to all concerned of India and the world. The institution can arrange for airport pickup on request. Prepaid taxis can also be availed from the airport/railway station to Ghaziabad.


IMT extends assistance to arrange accommodation guest house/hotel in Delhi and at Ghaziabad nearby to IMT campus at the expense of participants. Limited accommodation for authors on twin sharing basis at INR 1500 per person per night is available at IMT campus on first come first served basis.


Dr Jayanthi Ranjan, Dr Rakesh Chopra, Prof. Sandeep Puri
Conference Chairs
Institute of Management Technology
Raj Nagar, Ghaziabad.
Uttarpradesh - 201001. India

Phone : +91-120-3002219, 3002262. 3002226
Fax: +91-120-2965020, +91-120-2827895, +91-120-3002300
Email :
Web site:


Raj Nagar, Ghaziabad

Additional Information

This conference is in collaboration with Essex Business School, University of Essex, UK