Event Date/Time: Nov 02, 2011
End Date/Time: Nov 03, 2011
Todayâ€™s consumers live in a world where a genuine dialogue, not â€œmarketing message,â€ is expected. They want to experience active engagement through interaction, participation, and collaboration. As devices and platforms are constantly changing, relevant and enriched experiences are needed to win consumer attention. Transmedia storytelling is about inviting and engaging in a shared and valued experience that builds a consumer-brand relationship with a media-savvy audience. This provides an extremely rich customer experience and extends a brandâ€™s ability to create many points of entry by targeting specific demographics, simultaneously increasing the brandâ€™s reach. Attend this conference to find out how to form a larger, more profitable, cohesive and rewarding experience, positioning the consumer as a co-participant.