Pharma Market Forecasting for China

Venue: Philadelphia

Location: Philadelphia, Pennsylvania, United States

Event Date/Time: Nov 03, 2011 End Date/Time: Nov 03, 2011
Registration Date: Nov 03, 2011
Early Registration Date: Sep 06, 2011
Report as Spam


With a GDP of more than $8 trillion, China is poised to become the world’s third-largest pharmaceutical market by 2013. Accurate forecasting is essential for companies who want to break into China, in order to successfully meet potential demand and supply for products—but it is beset with unique challenges.

Complexities within the China market make quality forecasting extremely challenging. But without that forecasting, U.S. companies will find themselves limited in what they can achieve in China, and leave companies vulnerable either to unmet demand or oversupply.

At PHARMA MARKET FORECASTING FOR CHINA, we have gathered industry leaders with renowned expertise in forecasting market access, acquiring quality data, and consumer segmentation. Participants will share best practices and brainstorm strategies to tackle the complexities in the heart of China forecasting.

This one-day interactive workshop is designed for those in the United States forecasting for the Chinese market, as well as companies in China forecasting for their own domestic growth plans.

Hot Topics to be Explored:

To succeed, U.S. companies need to treat China not as an emerging market, but rather an entity on its own. Among the topics provided towards this goal:

• Market access -- How can you forecast your access into China? How can you make predictions based on China's history of imports?
• Cash market – How fast is this growing? Who is the market? How can this be segmented?
• Lack of quality data – How to fill in the gaps? Can you generate any of the data yourselves?

…as well as discussions on homeopathic drugs, generic drugs, and forecasting unknowns