Event Date/Time: Sep 13, 2011 End Date/Time: Sep 16, 2011
Registration Date: Sep 12, 2011
Early Registration Date: Sep 01, 2011
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Description

Discover first-hand the techniques used by online publishers and content marketers for supercharging your online business.

The Mequoda Summit East 2011, a hands-on program featuring keynote presentations, panel sessions, interactive workshops and networking opportunities, will take place September 13-16th, 2011 in the greater Boston area.

This Mequoda Summit will feature a new multi-track format, new speakers and all the networking opportunities Mequoda Summits are famous for. The agenda for the Mequoda Summit East 2011 includes the following:

Keynote Presentations:
-Managing Digital Transformation: How Mother Earth News has Transformed from a Traditional Media Company to a Digital Media Powerhouse with Bryan Welch, Publisher and Editorial Director, Ogden Publications, Inc.
-Decoding the New Google Algorithm: 27 White Hat SEO Techniques for Getting to Page One in Google Search with Don Nicholas, CEO, Mequoda Group.
-Digital Native Roundtable: with Andy McLaughlin, President and CEO, PaperClip Communications; Patrick Hughes, New Media Producer, Mequoda Group; Amanda MacArthur, Social Media Specialist, Mequoda Group

Management Track:
-Creating Little Blockbusters: How to Make a Profit Selling Short-run Books, Apps and Videos with Ed Coburn, Publishing Director, Harvard Health Publications, Josh Macht, Group Publisher, Harvard Business Review and John Bolton, VP and Publisher, Interweave.
-Modeling & Budgeting for Online Publishers: Identifying the Right Business Model for Your Internet Marketing System with Greg Jones, President, Granite Bay Media and Laura Pittman, CFO, Mequoda Group.
-Taking Legacy Magazine Brands Online: Using Adaptive Website Design to Improve Website Usability While Cutting Website Design Time with Don Nicholas, CEO, Mequoda Group; Aimee Graeber, COO, Mequoda Group; Lowell Allen, Senior Information Architect, Mequoda Group.
-Usability Testing: Website Usability Secrets Demystified with Matt Bailey, President, SiteLogic.

Marketing Track:
-Audience Development Roundtable led by Bob Kaslik, VP Consumer Marketing, Interweave.
-Landing Page Optimization with David Ball, former VP Consumer Marketing, Meredith Publishing Group.
-Email Newsletter Optimization: 17 Ways to Improve Email Newsletter Performance with Bob Kaslik, VP Consumer Marketing, Interweave.
-SEO Campaign Management: Discover How to Increase Visibility, Email Conversions and Revenue with Search Engine Optimized Content with Kim Mateus, Chief Content Officer, Mequoda Group.

Editorial Track:
-Online Editors Roundtable led by Don Nicholas, CEO, Mequoda Group and Bryan Welch, Publisher & Editorial Director, Ogden Publications, Inc.
-YouTube for Editors: Getting the Most From Your Videos and the YouTube Platform with Patrick Hughes, New Media Producer, Mequoda Group.
-Blogging for Editors: 28 Simple Blogging Sources for Repurposing Old Content and Creating New Content with Kim Mateus, Chief Content Officer, Mequoda Group; Christopher Sturk, Managing Editor, Mequoda Group.
-Email Copywriting for Editors: Creating Email Promotions that Maximize Readership, Revenue and Profit with Mark Everett Johnson, Copywriter.

The hands-on, interactive bonus workshops at the Mequoda Summit East 2011 include:
-Mequoda System Strategy Workshop: How to Start and Run a Successful Special-Interest Media Website with Don Nicholas, CEO, Mequoda Group; Kim Mateus, Chief Content Officer, Mequoda Group.
-Mequoda SEO Workshop: Keyword Research Step-by-Step & SEO Copywriting with Norann Oleson, Keyword Specialist, Mequoda Group; Christopher Sturk, Managing Editor, Mequoda Group.
-Social Media Workshop: Building a Bigger Online Audience and Influencing More Sales Using Social Networks and Online Relationships with Amanda MacArthur, Social Media Specialist, Mequoda Group; Patrick Hughes, New Media Producer, Mequoda Group.

To learn more about the Mequoda Summit East 2011, including information on all of the guest speakers, sessions and registration information, visit http://www.mequoda.com/mequoda-summit.

Mequoda helps legacy publishers make the transition to digital while understanding all aspects of their online business. Mequoda offers consulting, development and training opportunities aimed at increasing website performance and online revenue.

Venue

860 Winter Street
Waltham
Massachusetts
United States
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