Market Research & Insights In Action (MRI11)

Venue: Park Plaza Victoria Hotel

Location: Amsterdam, Netherlands

Event Date/Time: Oct 12, 2011 End Date/Time: Oct 13, 2011
Registration Date: Oct 11, 2011
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Market Research & Insights In Action


Starts: Wednesday October 12, 2011, 08:00AM CEST
Ends: Thursday October 13, 2011, 05:00PM CEST
Event Type: Conference
Location: Amsterdam, NOORD-HOLLAND NL
Industry: market research
Keywords: Market Research, Market Insights, Consumer Insights, Consumer Insights Management (CIM), Strategic Research, Customer Experience, Client Experience, Customer-led Innovation, Qualitative and Quantitative Research, Research Methods, Voice of Customer
Intended For: CMOs, SVPs, VPs, Directors, General Managers and Heads of Market Research,Market Insights, Consumer Insights, Strategic Insights, Business Insights, Consumer Marketing, Interactive Marketing, Marketing, Client Experience, Customer Experience
Organization: Connecting Group

Returning for the second year running, and following on from the success of the recent US edition, Connecting Group are pleased to announce that MARKET RESEARCH & INSIGHTS IN ACTION will be taking place once again in Amsterdam, 12th & 13th October. The event will give the industry the unique opportunity to share experiences, discover the latest innovations and developments and interact with industry peers as well as hear from key practitioners.

From our research with leading Market Research professionals, the following key areas of importance were highlighted:

•Interacting with the customer in a personable and authentic way through social media to generate positive buzz and word of mouth
•Applying purpose-driven brand building and creative innovation to thrive in uncertain economic conditions •Analysing marketing and sales activities to generate valuable insights and ensure ROI •Understanding the importance of emerging markets and finding the relevant markets for your company

MARKET RESEARCH & INSIGHTS IN ACTION will provide you with the ideal opportunity to discuss these issues – and many more - with your peers. Highly focused sessions will be led and moderated by recognised experts in the field with speakers so far including:

• Barclays, Associate Director, Insight & Analysis • Danone Waters, Marketing Director • Philips Lighting, Marketing Segment Director • ING, SVP Business Intelligence • Unilever, Sr Director, Head of Consumer Insights • Fiat, Head of Customer Experience & CRM

To see the full list of speakers confirmed so far, and get an in-depth look at the full agenda, please visit our website or send an email to