Boosting Annual Giving During Your Campaign

Venue: Online Webcast

Location: Online Webcast, United States

Event Date/Time: Nov 14, 2011
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To ensure you meet and exceed your campaign goal, you must maximize the contribution of each level of your giving pyramid. Unfortunately, campaigns often shift staff and resource focus away from annual giving to major gift work. Incorporating annual gift best practices throughout your campaign gives you the best chance to make the most of all your donor groups' potential, and set up increased post-campaign annual giving.

Join us online to learn how to boost your annual giving program during - and after - a campaign. You will learn:

Key strategies for growth by campaign phase
Cultivation and solicitation tactics for donors across loyalty levels
How to address complicating factors including reunions and recognition
Best practices for sustaining your success after your campaign ends


Managers across your advancement shop will benefit from attendance. Annual giving managers will learn how to use their current or upcoming campaign setting to amplify their annual gift effort. Development and campaign managers will learn what role annual giving should play at each step of the campaign process.


Most Academic Impressions fundraising-related events are applicable for continuing education credits toward the CFRE International application for initial certification and/or recertification. This program is currently being considered for approval.