This webinar will provide expert guidance on the Green Guides. The presentation will outline what “green” claims are regulated by the FTC and what the agency has determined to be false and misleading.

This webinar will also cover:

General principles that apply to all environmental marketing claims.
How consumers are likely to interpret particular claims and how marketers can substantiate these claims?
How marketers can qualify their claims to avoid deceiving consumers?
Areas Covered in the Seminar:

Topics covered will include

- General Environmental Claims.
- Biodegradable claims.
- Carbon Offset claims.
- Free of Claims.
- Renewable material claims.
- Renewable Energy claims.
- Recyclable claims.