Stephen Key...One Simple Idea
Venue: The Midtown Executive Club
|Event Date/Time: Sep 12, 2011||End Date/Time: Sep 12, 2011|
|Registration Date: Sep 12, 2012|
|Early Registration Date: Sep 11, 2011|
Few people today understand this better than Stephen Key, who has successfully licensed products in the toy, beverage, and pharmaceutical industries, among others, that have generated billions of dollars in revenue worldwide. In One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work (McGraw-Hill Professional; March2011; HC, $22.00), Key provides a step-by-step guide on how anyone can invert the relationship between corporations and individuals by getting them to work for you. Central to Keyâ€™s blueprint for aspiring inventors and entrepreneurs is for them to use their creativity to produce income by â€œrentingâ€ their ideas to interested businesses. Taking readers through all phases of product innovation and development, Key explains the entrepreneurial system he has used to generatewealth without fronting and raising capital or becoming involved in time-consuming product development tasks.
Keyâ€™s mission is to foster the spirit and practice of invention while educating, empowering, and inspiring independent and professional innovators. One Simple Ideaâ€™s unique, user-friendly handbook to patenting and licensing advances this goal by explaining to readers how to:
Be your own boss without formally opening a business or quitting your day job
Protect your idea without spending time and money on a patent
Develop a strategy that fits perfectly into your business plan
Present your invention to companies and negotiating the best deal
Select appropriate manufacturers and finding optimal markets with expansive opportunities
Witness your product go to market without footing a dime in expenses.
Anyone who has ever daydreamed of an outrageous new product or brainstormed a sure-fireway to improve a service that already exists has the innovation gene. In One Simple Idea, Key delivers the direction, know-how, and motivation to help you present and profit from your idea(s)!
Stephen Key is a successful award-winning inventor and entrepreneur, having licensed over 20 products in the past 30 years. A holder of over thirteen patents,Stephenâ€™s products have sold in Wal-Mart, 7 Eleven, Disney Stores and theme parks worldwide and have been endorsed by basketball great Michael Jordan and Jeopardy host Alex Trebek. Stephenâ€™s innovative Spinformation rotating label has been licensed for use on many products including a product called Accudial. Accudial shows parents how to dose their childâ€™s liquid medication by weight versus traditional age, making it more accurate. Stephen is also a member of the Board of Directors of Accudial Pharmaceuticals. Accudial is the recipient of the Product of the Year Award for Canada as well as a Gold winner at the 2011 Edison Awards. One of Stephenâ€™s other products, Soyu Natural Teas also took a Bronze at the 2011 Edison Awards.
Recognized as an outstanding leader in the field of innovation, Stephen has appeared on national television numerous times, including an appearance on the CNBC show â€œThe Big Idea with Donny Deutschâ€ and as an expert guest on â€œDr. Philâ€. Stephen has been interviewed by national magazines, newspapers, and authors such as Tim Ferris (â€œThe 4-Hour Work Weekâ€) and Donny Deutsch (â€œThe Big Ideaâ€). Stephen was also a consultant on the first season of the hit ABC reality TV show â€œAmerican Inventorâ€, created by Simon Cowell. Stephen was a keynote speaker at the US Patent &Trademark Office 14th Annual Independent Inventor Conference in November 2009.
Along with business partner Andrew Krauss, Stephen co-founded inventRight, a company dedicated to educating inventors,entrepreneurs, or anyone with an idea the necessary steps to build wealth through licensing. Stephen is also the licensing and inventing expert at AllBusiness.com (A Dun & Bradstreet Company).
Stephen has a new book from McGraw-Hill titled â€œOne Simple Ideaâ€ is available in book stores nation wide as well as online through Amazon and Barnes & Noble. In this new book Stephen will inspire readers to license (rent) their ideas to Fortune 500 companies using his simple 10-step system.
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