SMis Social Media in the Pharmaceutical Industry

Venue: Copthorne Tara Hotel

Location: London, United Kingdom

Event Date/Time: Jan 24, 2012 End Date/Time: Jan 25, 2012
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This conference is the premier event of its kind in Europe and the only event to focus exclusively on how social media can be used within the pharmaceutical industry and healthcare to foster patient-doctor interaction, knowledge of new treatments and also a greater understanding of various healthcare issues.

At no other event will you have access to such a wealth of experience, practical knowledge and expertise on how social media can be used to compliment and energize your communications activities!

Key Speakers include:

Andrew Widger, Director, Media Relations, EMEA, Pfizer
John Pugh, Director of Digital and Online Communications, Boehringer Ingelheim
Juan Ramon Amaros, e-Business Manager, Boehringer Ingelheim Espana
Glenn Byrd, Senior Director, Regulatory Affairs, MedImmune
Alex Butler, EMEA Marketing Communications Manager, Johnson & Johnson
John Vieira, Senior Director, Marketing Operations, Daiichi Sankyo
Cressida Robson, Director of Communications, Europe, Eisai
Sara James, Global Enrolment Consultant for Europe, Lilly
Francisco Abad-Marin, Marketing Manager, Respiratory Centre of Excellence, GSK
Tova Turkel, Head of Social Media, British Lung Foundation
Lee Appleyard, Head of Digital Media & Partnerships, NHS Choices
Senior Representative, ABPI

Key benefits of attending:

Identify the ideas that can make social media an integral and successful part of your communications strategy, targeting ‘hard to reach’ demographics

Learn about the different social media tools available and their applicability to your organization

Discover new ways to engage with healthcare professionals, patients and other stakeholders

Network with senior communications and social media thought leaders

Book now and learn, from the key figures in the industry, how to transform your social media strategies! Visit the website for more details:


Additional Information

PLUS THREE INTERACTIVE WORKSHOPS ON 23RD AND 26TH JANUARY 2012 A: Social Media: Our Past, Present and the Future of Digital Health Online Led by: Gigi Peterkin, Vice President, Digital Health, Edelman 09:30 – 16:00 B: Facilitating Patient Engagement in Healthcare Issues through Social Media Led by Deborah Mason, Founder & Director, Talkhealth Partnership 08:30 – 12:30 C: Using Social Media to Facilitate your Recruitment Strategies Led by Catherine Gutsell, Digital Marketing Manager, CK Group 12:30 – 17:00