Arab Brand Summit

Venue: Dubai

Location: Dubai, United Arab Emirates

Event Date/Time: Feb 21, 2012 End Date/Time: Feb 22, 2012
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With competition heating up in Arab countries, brands have become an effective way for a company to distinguish itself from its competitors in terms of corporate image and product offerings. Understanding local culture and beliefs is imperative for success. Arab companies have to cater to culturally sensitive and complex markets of national residents and expatriates. The key question for those building Arab brands is how to think globally and act locally.
The Arab Brand Summit brings together pioneers who've made a difference in Branding and creating business strategies to discuss and benchmark crucial issues on how to seize new opportunities and make it effective for the region. Packed with in-depth real life case studies, keynote presentations and interactive panel discussions, this two-day summit will provide insights on more than just the fundamentals of marketing and branding.