Double Feature: Invention Liscensing AND Getting on DRTV

Venue: The Midtown Executive Club

Location: New York, New York, United States

Event Date/Time: Oct 10, 2011 End Date/Time: Oct 10, 2011
Registration Date: Oct 10, 2011
Early Registration Date: Oct 09, 2011
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Note: Two Great Speakers! Double-Feature is $20 online early bird or $30 last-minute cash at the door.

What You Need to Know About Licensing Your Invention

Licensing is an effective and potentially profitable way of capitalizing on your invention. Today, licensing is a well-recognized and fast growing business. Dr. Dariush Adli, Ph.D., Esq., is the founder and President of Adli Law Group P.C. He is an experienced attorney and expert on Intellectual Property Law. This class will provide an overview of patent and technology licensing, including considerations that every inventor should be aware of such as basic patent law, key license provisions, royalties, and potential pitfalls.


Dr. Dariush Adli, Ph.D., Esq., is the founder and president of Adli Law Group P.C. His practice is primarily focused on patent litigation, representing high technology companies in the electrical and mechanical arts, including semiconductor, integrated circuit, computer hardware, architecture, software, digital processing, and communications industries. In addition, Dr. Adli’s practice includes drafting infringement and validity o pinions, counseling and patent acquisition (prosecution) for select firm clients. In recent years Dr. Adli’s practice has also focused on inter–parties reexamination proceedings at the U.S. Patent and Trademark Office as a low cost alternative to patent litigation.

Prior to founding his own legal practice, Dr. Adli was the Head of the Patent Group at a large international law firm based in Los Angeles. Before that, he spent many years as Counsel at Hogan & Hartson LLP. He obtained his doctorate degree in Engineering Physics and a bachelor degree in Physics and Electronics from the University of Michigan.

Prior to practicing law, Dr. Adli was a lead scientist at Duke Electric Power Company in Bolton, MA. At Duke, he was a member of a research and development team working on product design. Dr. Adli has authored and co–authored numerous articles, which have been published in national scientific journals, two of which have won national best paper awards.

How to Get Your Product on DRTV

Have you ever wondered how the DRTV industry works? What exactly it takes to get a product labeled with the sticker "As Seen on TV?" As an inventor, have you dreamed of getting your product on DRTV but don't know how? In this presentation, John Hurley of Allstar Products will answer all these questions and more. Mr. Hurley will talk about product successes, failures, and behind the scenes of a direct response television and marketing company.


My name is John Hurley and I am a part of the merchandising team here at Allstar! I am a graduate of Stonehill College with a degree in Marketing and Economics. I currently reside in Dutchess County, NY (60 miles north of NYC) and some of my interests include; tennis, boating, baseball and of course…CONSUMER P RODUCTS !

I did not start at Allstar as a part of the merchandising team…it was a long and twisty road that
led me to this great position!

I was a part of the Creative team first, where I worked with Producers on a daily basis developing and creating the infomercials you see on TV! From there, I jumped to the Direct Response Department which is where all the commercials are sent once they are finished spots. It is here in Direct Response where I provided all the necessary information to our web and TV vendors to successfully run our websites and air our commercials. These experiences in other departments were very important in teaching me what it takes for a product to be successful on TV and in retail. I guess you can say I developed a “Merchandising Eye” while having other responsibilities at AllStar! Now it’s my job to find the next big hit…or should I say the next SNUGGIE!!

Who is Allstar?

Allstar is a leading consumer products company that utilizes direct response television and a team of consumer marketing experts to launch products.

We support our products with an integrated multi-level marketing approach which includes DRTV, traditional retail support, internet, social media, public relations coupled with strong retail distribution.

Much more than simply a direct response marketer… Allstar is a leading consumer products company with a proven track record of creating brands and driving retail sales in a wide range of categories.


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