OVERVIEW

As the population of prospective adult students grows, higher education institutions are responding by creating new programs and being more intentional about differentiating their programs from the competition.

Join us online to learn how schools that serve adult students can differentiate themselves from competitors. You will learn:

Why today's adult student selects one school over another
The media habits of today's adult students
How to identify your competitors for prospective adult students
Twelve strategic areas in which schools can differentiate their adult programs and the corresponding tactics for doing so



WHO SHOULD ATTEND

This webcast will provide practical pointers for administrators looking to maximize the return on their marketing dollars: senior staff members, chief academic officers, marketing directors, deans, and program-specific directors who work with adult programming in the credit, non-credit, and work-force development areas.

Academic Impressions recommends that the heads of individual programs or schools attend in order to take full advantage of the information offered.