Writing Right for the Web: Social Media, Mobile, and Traditional Sites

Venue: Online Webcast

Location: Online Webcast, United States

Event Date/Time: Dec 06, 2011
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Whether communicating your key messages via your traditional website, social media sites, or mobile devices, the fundamental truth of Web content remains constant: clean and simple content based on the most important tasks your visitors want to accomplish online is essential to your marketing success. The challenges of social media and mobile environments only increase the need for engaging headings, short sentences and paragraphs, and a customer-centric approach.

Join one of our most highly rated presenters, Bob Johnson, online for this two-part webcast series to learn what content is well-suited for which Web environments. Bob has worked with Academic Impressions for the past several years delivering this popular webcast to more than 400 institutions. Session 1 will cover the optimal presentation of content on your traditional website, and Session 2 will cover techniques for presenting content on social media sites and mobile devices.


Session 1: Campus professionals who communicate key messages via their traditional websites will learn how to use copywriting and basic content presentation principles to increase site effectiveness. Institutions using a content management system may invite anyone who creates new or updated content to this webcast.

Session 2: Campus professionals who communicate key messages specifically via social media sites and mobile environments will learn how to select and present content that helps meet expectations and achieve marketing goals.

Both sessions of this webcast series cover not only copywriting principles but also content presentation principles, such as how to make your content more scannable. Professionals looking for technical details on how to set up or code pages will NOT benefit from this webcast series.