A Primer on Measuring the ROI of Integrated Marketing and Branding Initiatives

Venue: Online Webcast

Location: Online Webcast, United States

Event Date/Time: Dec 09, 2011
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Higher education marketing professionals are under tremendous pressure to prove the effectiveness of their marketing and branding initiatives. To ensure funding, marketing offices must measure the return on investment of their strategies and communicate their success in tangible ways.

This webcast will provide you with a step-by-step primer on how to measure the return on investment of your integrated marketing and branding initiatives. You will learn best practices for measuring ROI and review examples from other institutions. As part of this webcast, you will also receive a measurement template that can be adapted to your own institutional marketing and branding efforts.


This webcast is designed for institutional marketing and communications professionals at multiple levels. Vice presidents and directors of marketing as well as mid-level marketing professionals will benefit from this session.