Total Customer Management 2011 (TCM 2011)
Venue: Westin San Francisco Airport
|Event Date/Time: Dec 05, 2011||End Date/Time: Dec 06, 2011|
|Registration Date: Dec 05, 2011|
|Early Registration Date: Oct 15, 2011|
Relationship Optimization Summit
Total Customer Management 2011 is a two-day, three-track, learning, networking summit focused on customer planning by way of superior insights and forecasting. This comprehensive program explores a breadth of organizational challenges in the areas of customer insights, relationship management, acquisition, retention and loss. Attendees are given an unrivaled opportunity to learn from case studies, hands-on workshops, and technology round tables, presented by some of the most innovative practitioners, thought leaders and methodologists working in customer management today.
Total Customer Management 2011 is comprised of three unique tracks; CRM Strategy, Relationship Marketing and Customer Insights. This integrated program provides the most comprehensive customer management curriculum on the market today. This is a vendor/software-neutral event, instead focusing on customer management and organizational strategy.
Attendees from a wide range of industry and functional backgrounds make it a goal to attend Total Customer Management 2011. This broad makeup provides exceptional Networking Opportunities to enhance attendeesâ€™ experience at the event, as well as build lasting relationships for continued learning well into the future.
-CRM Strategy utilizes the wealth of organizational, customer data to enable sales, create more effective marketing campaigns, increase ROI and execute strategy.
-Relationship Marketing focuses on building deeper, more valued relationships with your customers for increased customer knowledge and enhanced brand value.
-Customer Insights leverages data to enhance forecasting and predictive capabilities to gain a deeper view into the trends, needs and motivations of your customers.