The New Age of Shopper Marketing

Venue: Kuala Lumpur

Location: Kuala Lumpur, Malaysia

Event Date/Time: Dec 08, 2011 End Date/Time: Dec 09, 2011
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We will also discuss how to drive shopper engagement within the digital age with such powerful tools as Facebook and Twitter. We will conclude our class with a discussion of how to make the paradigm shift from traditional consumer marketing and Category Management disciplines to Shopper Marketing and what KPI’s need to be measured to insure the best chance for success.
For more details, email to with title NASM-AC . Do remember to state the source of the website as well.