Event Date/Time: Jan 26, 2012 End Date/Time: Jan 27, 2012
Registration Date: Jan 25, 2011
Early Registration Date: Nov 01, 2011
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Higher education consulting firm Carnegie Communications, a division of Alloy Education, has officially announced “The Carnegie Conference: Sustaining your Digital Brand for Higher Education.” The goal of the conference is to help higher education professionals utilize the latest practices in digital college marketing and communications to solve the growing range of challenges in enrollment, development, reputation, and retention.

The following speakers will be addressing the latest trends in digital communications and how it impacts higher education:

Dr. Joseph Plummer, Co-author of “The Online Advertising Playbook” and Senior Associate at Olson Zaltman Associates

John Byrne, Former Executive Editor of BusinessWeek and founder of C-Change Media

Charles Scrase, National Industry Lead, Education & Government, Google

The conference will have three panels discussing digital brand management, digital marketing, and online media, including:

Kristen Smarr, Director of Communications at the University of Missouri's College of Agriculture, Food and Natural Resources (CAFNR)

Maisha Walker, President of Message Medium and Columnist at Inc.com

Tim McGowan, Senior Director, Integrated Marketing at BrandBuzz – Y&R Brands

Mark Landon, Founder and Managing Principal at Recrue Media, LLC

Jason Fairchild, Chief Revenue Officer at OpenX Technologies

Joel Morrow, CEO of Mobile Fusion

Paul Walker, Special Consultant to the President of the University of Texas at Austin and Partner at PulsePoint Group

Scott Jaschik, Founder of Insider Higher Ed and former editor of The Chronicle of Higher Ed

Leah Finnegan, Editor, HuffingtonPost College

“Carnegie’s research shows how critical it is for institutions to build and sustain a digital brand for the future,” said Alloy Education President and CEO Joe Moore. “We are excited to bring together some of the top experts in digital media and branding to help higher education professionals develop a long-term digital strategy that will get results.”

The conference is open to all college and university professionals, and will be taking place January 26-27 at Disney’s Coronado Springs Resort in Lake Buena Vista, Fla. Visit the conference website to register, or view the online brochure for more information.