Event Date/Time: Dec 13, 2011
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Donors are increasingly interested in attaching their names to philanthropic projects representative of their values. To capitalize on this trend, institutions must develop procedures and policies for establishing, managing, and marketing naming opportunities.

Join us online to learn how to develop a naming policy appropriate for your institution. Utilizing real examples from American and Canadian institutions, participants will learn the fundamentals of:

Differentiating among policies for different naming opportunities
Calculating space values
Procuring board approval
Marketing available opportunities
De-naming and naming length considerations


Advancement professionals (especially those in advancement services, development, and donor relations) charged with establishing or revising a naming policy will leave with the tools necessary to design and implement a set of standards appropriate for their institution.