Major Gift Communications: Sharing the Story, Not the Stats

Venue: Online Webcast

Location: Online Webcast, United States

Event Date/Time: Dec 14, 2011
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Traditional major-gift news announcements, ribbon cuttings, and building dedications rarely encourage ongoing prospect conversations or serve as meaningful stewardship acts. However, your institution can gain both of these benefits by focusing major giving communications on the tangible outcomes and impact.

Join us online to learn how to:

Move from early to outcomes-based major gift communications
Align your efforts with wider campus goals
Find the most dynamic, memorable outcomes to publicize
Receive suggestions for your various media vehicles
Get started effectively


Advancement professionals (especially development, external relations/communications, and donor relations managers) or communication staffers charged with improving their shop's major gift external reporting will learn how to refocus their public major giving narrative on outcomes to inspire greater giving and powerfully steward their most valued donors.