Event Date/Time: Feb 22, 2012 End Date/Time: Feb 23, 2012
Registration Date: Feb 21, 2012
Early Registration Date: Dec 16, 2011
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Description

With the anticipated introduction of a demand driven funding system and a decline in international student admissions, Australia’s higher education providers must focus on boosting student recruitment using a forum that potential students are comfortable with – social media.

Developing and implementing a social media marketing strategy poses a host of unique challenges, including integration of social media into an institution-wide marketing plan, maintaining control of your institution’s online brand and demonstrating return on investment to stakeholders. The Social Media Marketing in Tertiary Education Conference will discuss the current issues at hand and examine practical strategies to overcome the barriers.

Featuring expert analysis from:

* Perry Hewitt, Chief Digital Officer, Harvard University
* Jodie Sangster, Chief Executive Officer, Australian Direct Marketing Association
* Ellen Griffin, Director, University Communications, San Francisco State University
* Mal Chia, Digital Strategy Manager, University of Adelaide
* Stephen Scott, Web Marketing Manager, RMIT University
* Tony Wilson, Director, QUT Marketing & Communications, Queensland University of Technology

Plus many more!

For the full speaker line-up and conference agenda visit: www.socialtertiaryed.com

Venue

CQ Functions
113 Queen Street
Melbourne
Victoria
Australia
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Additional Information

For more information or to register phone +61 (2) 9239 5700 or email registration@criterionconferences.com.au

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