Spectator Summit (SpecSumm)

Venue: London

Location: London, United Kingdom

Event Date/Time: Feb 01, 2012 End Date/Time: Feb 01, 2012
Early Registration Date: Dec 01, 2011
Report as Spam


The sports industry in the UK is currently facing strenuous challenges from the recession, but also exciting opportunities from the optimism surrounding London hosting the Olympics in 2012.
In the light of this, Amaze Events did research across the UK sports industry – and the result was that spectator recruitment and engagement is an issue that needs to be urgently addressed – fans are disillusioned and sports clubs are facing competition for their spectators from TV/Internet broadcasting, other leisure activities, and other sports clubs.
Added to this is the complexity of keeping crowds happy during a loss in form, and increasing costs of player wages, and financial sustainability needs to be addressed through increased commercial activities and increased supporter marketing.
The Spectator Summit, taking place on the 1st February 2012, will give you ideas to take home and use straightaway in improving your sports marketing. Sports clubs from rugby league, netball, football, as well as from the US will share their insights.
Cash flow is integral to a sports club's success. Marketing is therefore becoming more essential to attract spectators. Spectators at games means sponsors can target more people, the players get motivated by bigger crowds, and stadium revenue increases. Furthermore, successful marketing combined with growing crowds means more merchandise sales, more brand awareness, and more overall revenue. Getting your fans on your side is a win-win for everyone.
Book Now to learn how leading teams have attracted spectators.
Recruiting new spectators is only half the battle though. Almost 80% of sports spectators go on a one-off basis. (Mintel, April 2011). Engaging these spectators and turning them into fans and hence loyal consumers can be done by improving the match-day experience, by winning games, and by improving the stadium facilities. But it can also be achieved by targeted marketing, improving the brand, loyalty schemes, and social media engagement.
The Spectator Summit will look at what clubs are doing to attract and retain spectators, and hence increase their bottom-line revenue. It will include technology solutions and case studies designed to give delegates practical experience and know-how to improve their overall strategy.


Additional Information

The event, has an early bird price of £300 if booked before 1 December.