One of the most crucial skills to have with any internet based business is knowing how to write effective web copy. You'll be way ahead of your competitors if you know how to write profit producing prose, like a pro! Plus you'll be able to save thousands of dollars on your sales letters. A proven copywriter can charge thousands of dollars to write just ONE sales letter.

Writing effective web copy is one of the best skills to have - if you can write your own profit pulling copy, you'll be miles ahead of your competition. Besides that, you can save a TON of money on your sales letters. A highly skilled copywriter can command several thousand dollars to write just ONE sales letter.

The reason they are paid so well is because the purpose of any copywriter worth their salt is to get the reader to take some kind of action - usually to PURCHASE something or sign up to your mailing list. If the reader doesn't take action, there is potentially thousands of dollars lost forever.

By learning some simple techniques and tweaks, you'll be able to increase the number of people who do what you WANT them to do, which is buy from you, sign up with you, or to contact you.

Response = Revenue