As well as examining the business models which you can use to maximise the value inherent in all knowledge, such as licence agreements, assignments, research and development, and exclusivity. Sherree Westell, expert with intellectual property, information technology, digital and social media law, will ensure that you have covered all of your IPR bases. You will come away from this masterclass with a clear picture of whether you are protecting your property correctly, and whether or not you have exploited it for its maximum value.