Event Date/Time: Feb 23, 2012
End Date/Time: Feb 23, 2012
With an increasing number of customers on the go and using their phones for more than just calls and texting, businesses are increasingly looking at how they can leverage this accessibility for maximum profit and profile. Jeremy Rosenberg, ex-head of KPMG's marketing, communications, and brand management departments as well as long time veteran of the advertising and marketing circuit, will show you how you can take your existing business and make it mobile - enabling your customers to interact with you wherever they are. The benefits are obvious; this masterclass will show you how to formulate an effective strategy for mobile apps and clearly outline what you'll need to consider and do in order to roll it out to perfection.