ADERSE IXth International Congress, 2012: CSR, Globalisation, Normalisation: New Issues Induced By T (ADERSE 2012)

Venue: La Maison du Seminaire

Location: Nice, France

Event Date/Time: Mar 29, 2012 End Date/Time: Mar 30, 2012
Registration Date: Feb 22, 2012
Early Registration Date: Jan 18, 2012
Abstract Submission Date: Nov 30, 2011
Paper Submission Date: Jan 18, 2012
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L’ADERSE - Association pour le Développement et l’Enseignement de la Responsabilité Sociale des Entreprises - is an education and research association, created in 2002. The firsts congresses have developed the CSR theme within French Higher Education Institutions, by associating their thoughts with various Europeans or worldwide actors. An accent was placed on operationalisation of the concept, and then on existing relations between CSR and governance, of whichever nature they may be. For this year edition, we propose to consider CSR and its possible evolution within a context of economical and financial current and/or post-crisis.

Of course, in times of prosperity, CSR was considered as a luxury by some, consisting of taking a certain set of measures or initiatives, creating a positive, ethical or altruistic image. The underlying idea was most clearly that these same corporations would drastically reduce or even abandon their CSR involvement in times of crisis. Hence, CSR may not be a major component of corporate strategy, as it used to be thought. However, facts and figures analysis do not seem to validate this assertion, but indeed contradict, as more and more organisations publish CSR policy reports. Another significant fact is the positive evolution of SRI, at national and European levels.
In consequence, one would believe that laws of the game have changed since the 2008 (and subsequent) crisis. The perceived values of responsibility and sustainability are evolving. The global economical agents, such as the consumers, investors, employees or the public sector, are less accepting of disrespectful attitudes towards environment or human condition. The same applies with regards to the pursuit of short-term profit making, source of the crisis we are all experiencing. CSR seems then to progressively become a fundamental condition to the sustainability of market globalisation, and even an opportunity. Organisations are experiencing a long-term changing process, which can be seen as a maturity crisis, fuelled by their (mis?)understanding of the evolution of their economical, social and environmental roles within the society, these roles being especially challenging to combine in the short term, however totally compatible in the long.

The analysis of this evolution will be able to be approached under various axis :
Sectorial approaches to CSR
CSR and culture,
CSR in the service industry (banking, tourism, public sphere…),
CSR and utilities (particularly the energy),
CSR and financial sectors …

CSR and Markets Globalisation
CSR and international management,
CSR and sociocultural norms,
CSR and its evaluation metrics,
CSR and competitive advantages,
CSR in and via the BRICS,
CSR and anomalous behaviour,
CSR and European institutions …

CSR and marketing
CSR and customer quality management,
CSR and its setting up process,
CSR and the need for legitimacy,
CSR and customer relationship management,
CSR and corporate image impact,
CSR and evaluation of its implementations …

Paradoxes of CSR
CSR and States/Public Authorities disengagement
CSR and the new situation of the private organisation within a liberal economy …

This list regroups some non-exaustive examples of themes on which communication will be considered.
The Congress aims to be an exchange space between organisations' representatives and academics. The goal is to show in which circumstances and how a financial and economical crisis situation may impact a management concept, which has progressively imposed itself as a necessity. The occasion must be taken to identify new issues, analyse and theorise them. Finally, as for the previous congresses, the international nature allows communication to be proposed in any of the three following languages: English, French or Spanish.


29, Bd. Franck Pilatte

Additional Information

ADERSE is a French registered academical charity, founded in 2002 by François Lépineux (INSEAD), Arnaud Pellissier-Tanon (Paris I) and Yvon Pesqueux (CNAM), for promoting the theme of Corporate Social Responsibility within the higher education management courses as well as research in management science. It is currently head by Véronique Zardet, and its Board is composed of Jean-Jacques Rosé, Odile Uzan and Zahir Yanat, Vice-Presidents and François Ecoto, General Secretary and Treasurer. ADERSE is recognised by FNEGE as an academical association for the management sciences, it unites more than 150 members, most of them scholars from universities or French "Grandes Écoles", interested in the problematic. Each year, ADERSE invites a university to welcome its International Congress. For the 2012 Edition, the "Institut d'Administration des Entreprises" of the "Université de Nice Sophia-Antipolis" will preside, under the ægis of Professor Nadine Tournois, who has orientated the Ninth ADERSE International Congress general theme under the idea of "CSR and its possible evolution within a context of economical and financial current and/or post-crisis". The congress partner journals will be: Revue Recherches en Sciences de Gestion - Management Sciences- Ciencias de Gestion Revue de l'Organisation Responsable RESADDERSSE International Society and Business Review