Accurately Reporting Your Alumni Participation Numbers to US News

Venue: Online Webcast

Location: Online Webcast, United States

Event Date/Time: Jan 11, 2012
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From a compelling website to hand-signed thank-you letters to elaborate off-campus events, your institution uses many tools to build the kind of alumni loyalty measured by the alumni participation metric in the US News and World Report rankings. Though controversial, there are no signs the rankings are going away, and it's your responsibility to ensure you relate fully the alumni support your hard work is delivering. Unfortunately, many institutions struggle to report their participation rates clearly, due to confusion with and misunderstanding of the news magazine's measurement criteria.

Join us online to learn how to best report your institution's alumni participation rate to US News. You will learn:

How alumni participation fits into the overall rankings formula
Where Voluntary Support of Education Survey (VSE) and US News numbers diverge
How to deal with lost alumni figures
What complicating factors you should watch out for
Where unresolved measurement issues arise
How your institution's business process decisions affect your figures


All advancement and institutional research professionals responsible for compiling and reporting alumni participation numbers to US News will gain a comprehensive understanding of how to most accurately show the results of their institution's efforts.


Most Academic Impressions fundraising-related events are applicable for continuing education credits toward the CFRE International application for initial certification and/or recertification. This program is currently being considered for approval.