Engagement-Focused Fundraising: A Whole-Shop Approach

Venue: Grand Hyatt Atlanta in Buckhead

Location: Atlanta, Georgia, United States

Event Date/Time: Jan 23, 2012 End Date/Time: Jan 25, 2012
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Description

OVERVIEW

A recent national survey of higher education alumni revealed only 52 percent believed their alma mater keeps them closely connected and values its alumni relationships. At the same time, institutions are trying to meet fundraising goals by calling on fewer and fewer donors. Now is the time for your institution to stop this unsustainable advancement strategy. Only by focusing on engagement strategies with all of your constituents - including everyone from students to faculty to business to alumni - can your institution break free of this pattern and build a sustainable constituency base of support into the future.

Join us in Atlanta for a conference that will improve your engagement strategies to lead your institution to a more secure fundraising future. Using current research into donor decision-making, AI Platinum Partner Jim Langley will walk you through a more productive and easily measured approach to the fundraising process, including:

Moving past capacity to the indicators of a true propensity to give
How to use interviews for both research and cultivation purposes
Developing projects that engage prospects and steer solicitation timelines
When and in what settings to deploy faculty and volunteers



ATTEND AS A TEAM

All professionals directly responsible for cultivating and raising private donor support will gain a new perspective on effective fundraising work. Because this experience offers the unique opportunity to systematically re-approach - from student philanthropy to alumni engagement to prospecting to stewardship - your method to securing a brighter fundraising future, we highly recommend bringing a team that includes development managers, major gift officers, annual giving officers, student philanthropy managers, academic leaders, board members, and even your president.


CFRE CONTINUING EDUCATION CREDITS

Most Academic Impressions fundraising-related events are applicable for continuing education credits toward the CFRE International application for initial certification and/or recertification. This program is currently being considered for approval.

Venue

3000 Peachtree Road NE
Atlanta
Georgia
United States
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