Creating Affinity Circles to Increase Young Alumni Giving

Venue: Online Webcast

Location: Online Webcast, United States

Event Date/Time: Jan 30, 2012
Report as Spam



A strong young alumni giving program can help your shop insulate itself from future fundraising downturns. Unfortunately, due to this constituency's doubts about unrestricted giving and transient lifestyle, it remains one of the toughest to reach.

Join us online to consider a fresh method for growing and retaining your young alumni donor ranks. You will be introduced to Illinois Wesleyan University's novel "affinity circles" approach, which has increased total gifts by 300 percent in participants and converted 15 percent of participants from young alumni non-donors. Along with gaining a thorough understanding of how the program operates, you will learn tactics for:

Selecting and training program "influencers"
Building buy-in for the program
Monitoring progress
Integrating the program into your current efforts
Scaling the program for a larger setting


Annual giving and development professionals charged with cultivating young alumni givers will learn how to create affinity circles to grow their participation rates.


Most Academic Impressions fundraising-related events are applicable for continuing education credits toward the CFRE International application for initial certification and/or recertification. This program is currently being considered for approval.