Shopper Marketing in Financial Services: Capturing the Consumerâ€™s Heart, Mind and Wallet
Venue: To be inform
|Event Date/Time: Mar 19, 2011||End Date/Time: Mar 20, 2012|
|Registration Date: Mar 18, 2012|
|Early Registration Date: Dec 19, 2011|
Shopper Marketing is the next big step in the evolution of strategic retail marketing, and its application to the financial services arena is more important than ever. Retail financial firms win by getting, growing and keeping customers, but succeeding at this has become far more difficult in the ever-changing marketplace.
The shift in thinking brought about by shopper marketing will become an integrated part of the go-forward solution set for retail banks, investment firms, and insurance providers alike. â€œShopper Marketing in Financial Servicesâ€ is one of the very first of its kind to present the emerging application and core principles of shopper marketing to the retail financial services environment. If you have a stake in advancing your organizationâ€™s customer-centric strategies, branding tactics and overall experience, this masterclass will introduce you to an actionable shopper philosophy that companies worldwide are embracing, and that you will not want to miss.
About Your Facilitator
He has over 20 years of Strategic Marketing and Advertising experience along with a track record in delivering end-to-end marketing expertise and customer-focused solutions that achieve outstanding business results for both business and consumer markets. He has been recognized by industry for his accomplishments, including receiving Team Excellence Awards at Wells Fargo; Service Star Awards from JPMorgan Chase; AT&T's highest employee awards including the Spirit of Communications Award, True Spirit Award, and Standing Ovation Award.
Attend this Event to connect with Consumer and Deeply Understand Their Shopping Experience by Focuses on Shopper Marketing, Emerging Application on Financial Sector,Leading Shopper Marketing Practice,And Go-to-Market Strategies.
** Delegates can bring home several specialized market-based studies providing an overview of the emergence of Shopper Marketing, impact on retailers, and ways for retailers to become more effective**