Integrated Social Media Marketing Conference (SMM5)

Venue: Regal HongKong Hotel

Location: HongKong, Hong Kong

Event Date/Time: Feb 09, 2012 End Date/Time: Feb 10, 2012
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Social media empowers customers, bringing them so close to organisations that they could almost be embedded into the business model, especially when their insights lead to better products and services. Today however, there is relentless pressure for companies to partake in the newest social networks as they emerge. Organisations that previously only had to start isolated Facebook pages to proclaim social participation now find themselves in a quandary. Should resources be spread thinly over multiple social media platforms to ensure all bases are covered, or should social participation be limited from the onset to only the platforms that best contribute to an overall brand marketing experience?

A good or bad message delivered through traditional media has a ripple effect throughout the social media space, amplified by the speed in which news can travel online. Are you able to harness traditional media as a stimulus for generating material reverberation in the social spectrum to produce a rare, unexpected viral sensation?

Do you know how to listen in social spaces?
Are you able to use the bond of community to build a prominent online persona?
Can you create relevant content that promotes action on your customers’ part?

This interactive two-day conference on Integrated Social Media Marketing is designed to hone delegates’ skills inunderstanding consumers’ online and offline media consumption habits and identifying relevant, salient touch points for a persuasive cohesion to any integrated digital marketing response. Be equipped to leverage social media’s potential by learning how companies the likes of Intel, Deloitte, SingTel, and more engaged with conversations that are taking place about their brands online. Acquire knowledge on future platforms that will benefit your social media mix, the objectives and strategies to becoming a social business and how to track community engagement to benchmark the returns from a digital investment. By harnessing in-depth case studies and workable solutions, you will be able to develop an effective integrated digital campaign that works for your own unique business circumstance.

For more details, please visit

For more information, please email Ms Elaine Dang at or call us at +65 6592 7366


88 Yee Wo Street, Causeway Bay, Hong Kong
Hong Kong