2012 Global Business Conference
Venue: Solaris hotel resort
Event Date/Time: Sep 19, 2012 | End Date/Time: Sep 22, 2012 |
Early Registration Date: Jul 20, 2012 | |
Abstract Submission Date: Jul 01, 2012 | |
Paper Submission Date: Jul 01, 2012 |
Description
The world is increasingly becoming a global village: people are traveling more than ever; Internet and other developments of communication technologies enable instantaneous access to information; companies compete in international environments. As a result, culture merges toward a few “generic typesâ€. However, an argument can be made that the world has grown in diversity: new countries are developed; markets are merged and divided; subcultures are developing; political-economical unions are gaining new members and losing old; people feel threatened by globalization thus strongly acting to preserve their existing cultural values. So, the question of standardization grows in importance: should there be global players competing on all markets or will niche players create greater value and greater profits. Dealing with global markets and diverse audiences presents a problem of great importance for both academics and practitioners.
The purpose of the conference is to provide a research platform for academic researchers, doctoral students and practitioners engaged in generating insights on standardization/adaptation problems in today’s business. This conference provides an opportunity for an interdisciplinary take on this issue from marketing, finance, accounting, management and economics viewpoints. Besides its interdisciplinarity, this conference wants to provide a platform for constructive dialogue on these important issues