2012 Global Business Conference

Venue: Solaris hotel resort

Location: Zadar, Croatia

Event Date/Time: Sep 19, 2012 End Date/Time: Sep 22, 2012
Early Registration Date: Jul 20, 2012
Abstract Submission Date: Jul 01, 2012
Paper Submission Date: Jul 01, 2012
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Conference subject: To standardize or not to standardize?

The world is increasingly becoming a global village: people are traveling more than ever; Internet and other developments of communication technologies enable instantaneous access to information; companies compete in international environments. As a result, culture merges toward a few “generic types”. However, an argument can be made that the world has grown in diversity: new countries are developed; markets are merged and divided; subcultures are developing; political-economical unions are gaining new members and losing old; people feel threatened by globalization thus strongly acting to preserve their existing cultural values. So, the question of standardization grows in importance: should there be global players competing on all markets or will niche players create greater value and greater profits. Dealing with global markets and diverse audiences presents a problem of great importance for both academics and practitioners.

The purpose of the conference is to provide a research platform for academic researchers, doctoral students and practitioners engaged in generating insights on standardization/adaptation problems in today’s business. This conference provides an opportunity for an interdisciplinary take on this issue from marketing, finance, accounting, management and economics viewpoints. Besides its interdisciplinarity, this conference wants to provide a platform for constructive dialogue on these important issues


Additional Information

The conference fee is 390 EUR (late registration fee is 470 EUR) and includes: Conference proceedings Welcome drink Networking coffee and refreshments Lunches and dinners during conference Guided tour in Zadar Official Conference dinner and party with Mediterranean and Dalmatian specialties Visit to the National park Kornati islands. Accompanying person fee is 160 EUR (late registration 210 EUR) and includes participation in social events (welcome drink, official conference dinner, guided tour in Zadar and visit to the National park Kornati islands).