2012 Global Business Conference
Venue: Solaris hotel resort
|Event Date/Time: Sep 19, 2012||End Date/Time: Sep 22, 2012|
|Early Registration Date: Jul 20, 2012|
|Abstract Submission Date: Jul 01, 2012|
|Paper Submission Date: Jul 01, 2012|
The world is increasingly becoming a global village: people are traveling more than ever; Internet and other developments of communication technologies enable instantaneous access to information; companies compete in international environments. As a result, culture merges toward a few â€œgeneric typesâ€. However, an argument can be made that the world has grown in diversity: new countries are developed; markets are merged and divided; subcultures are developing; political-economical unions are gaining new members and losing old; people feel threatened by globalization thus strongly acting to preserve their existing cultural values. So, the question of standardization grows in importance: should there be global players competing on all markets or will niche players create greater value and greater profits. Dealing with global markets and diverse audiences presents a problem of great importance for both academics and practitioners.
The purpose of the conference is to provide a research platform for academic researchers, doctoral students and practitioners engaged in generating insights on standardization/adaptation problems in todayâ€™s business. This conference provides an opportunity for an interdisciplinary take on this issue from marketing, finance, accounting, management and economics viewpoints. Besides its interdisciplinarity, this conference wants to provide a platform for constructive dialogue on these important issues