Best Practices in Community Engagement
Strategic initiatives for effective engagement across the community

http://www.arkgroupaustralia.com.au/Events-E015BPCommunityManagement.htm
19-20 June 2012
Sebel Surry Hills, Sydney


Organisations in both the public and private sectors have a

responsibility to consult and engage with the community on issues that

affect them. An effective engagement program has the potential to

improve an organisation’s reputation, gain community support on key

issues, develop ongoing partnerships with community groups and

facilitate decision-making to benefit both the organisation and the

community. If, however, an organisation fails to engage with the

community, or does so poorly, it risks obstructions and protest from

key interest groups, negative media coverage and community

dissatisfaction and backlash.

A successful community engagement initiative is increasingly recognised

as a vital part of an organisation’s media and communications policy.

The rise of social media allows for organisations to consult and engage

with the community in new ways, supplementing traditional face-to-face

engagement activities.

To reap the benefits of successful community engagement, a targeted,

evidence-based strategy is needed. At this one-day forum, delegates

will learn from experienced community engagement professionals

presenting real world case studies, giving delegates the practical

skills and understanding to develop effective community engagement

initiatives within their own organisation. Delegates will learn about:
- Developing a strategic and targeted community engagement plan
- Utilising social media tools to inform, consult and collaborate with
the community
- Managing expectations and dissent on controversial issues
- Evaluating the success and quantifying the value of an engagement
initiative

For more information or to request a brochure please contact Ark Group

Australia on aga@arkgroupasia.com or call +61 1300 550 662
All the best,
www.arkgroupaustralia.com.au
Ground Floor, 83 Walker Street
North Sydney NSW, Australia
aga@arkgroupasia.com
ABN: 66 099 819 262
A division of the Wilmington Group
Paulton House
8 Shepherdess Walk
London N1 7LB
United Kingdom

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