Best Practices in Community Engagement
Venue: Sydney
Event Date/Time: Jun 19, 2012 | End Date/Time: Jun 20, 2012 |
Description
Strategic initiatives for effective engagement across the community
http://www.arkgroupaustralia.com.au/Events-E015BPCommunityManagement.htm
19-20 June 2012
Sebel Surry Hills, Sydney
Organisations in both the public and private sectors have a
responsibility to consult and engage with the community on issues that
affect them. An effective engagement program has the potential to
improve an organisation’s reputation, gain community support on key
issues, develop ongoing partnerships with community groups and
facilitate decision-making to benefit both the organisation and the
community. If, however, an organisation fails to engage with the
community, or does so poorly, it risks obstructions and protest from
key interest groups, negative media coverage and community
dissatisfaction and backlash.
A successful community engagement initiative is increasingly recognised
as a vital part of an organisation’s media and communications policy.
The rise of social media allows for organisations to consult and engage
with the community in new ways, supplementing traditional face-to-face
engagement activities.
To reap the benefits of successful community engagement, a targeted,
evidence-based strategy is needed. At this one-day forum, delegates
will learn from experienced community engagement professionals
presenting real world case studies, giving delegates the practical
skills and understanding to develop effective community engagement
initiatives within their own organisation. Delegates will learn about:
- Developing a strategic and targeted community engagement plan
- Utilising social media tools to inform, consult and collaborate with
the community
- Managing expectations and dissent on controversial issues
- Evaluating the success and quantifying the value of an engagement
initiative
For more information or to request a brochure please contact Ark Group
Australia on aga@arkgroupasia.com or call +61 1300 550 662
All the best,
www.arkgroupaustralia.com.au
Ground Floor, 83 Walker Street
North Sydney NSW, Australia
aga@arkgroupasia.com
ABN: 66 099 819 262
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